PRIVACY POLICY

SECTION 1 — WHAT INFORMATION WE COLLECT
When you purchase from our store, we collect the personal information you provide — such as your name, billing address, shipping address, email address, and payment details — to process and fulfill your order.
When you browse our store, we automatically receive your computer's IP address so we can understand your browser and operating system. This helps us optimize your shopping experience.
If you opt in to receive marketing emails, we may send you updates about new products, exclusive offers, and store news. You can unsubscribe at any time using the link in any marketing email.

SECTION 2 — CONSENT
How we get your consent
You give consent when you provide personal information to complete a purchase, verify payment, place an order, or arrange delivery or a return. We collect and use your information only for these specific purposes.
If we ask for your information for a secondary reason — such as marketing — we will ask for your express opt-in and give you the option to decline.
Withdrawing consent
If you change your mind after opting in, you may withdraw your consent for us to contact you, or for the continued collection, use, or disclosure of your information, at any time. Contact us at support@asiahorse.com.cn.

SECTION 3 — DISCLOSURE
We may disclose your personal information if required to do so by law, or if you violate our Terms of Service.

SECTION 4 — THIRD-PARTY SERVICES
We use third-party service providers to operate our store, including Shopify (hosting and platform) and payment processors. These providers collect, store, and process your data as needed to complete your transactions.
When you click links on our store, you may be redirected to third-party websites. We are not responsible for the privacy practices of these sites and recommend you review their privacy policies before sharing any information.

SECTION 5 — PAYMENT & DATA SECURITY
If you choose a direct payment gateway, your credit card data is handled by our payment processor and is encrypted in accordance with PCI-DSS standards. Your transaction data is retained only as long as necessary to complete the purchase, after which it is deleted.
All direct payment gateways used by our store comply with PCI-DSS standards. Your personal information and transaction data are protected through encryption, secure servers, and access controls.

SECTION 6 — INTERNATIONAL DATA TRANSFERS
Your information may be transferred to and maintained on servers located outside your country of residence. By purchasing from our store, you consent to such transfers.

SECTION 7 — YOUR RIGHTS (GDPR — EU/EEA USERS)
If you are a resident of the European Union or European Economic Area, you have the following rights under the General Data Protection Regulation (GDPR):
- Right of Access — Request a copy of your personal data
- Right to Rectification — Request correction of inaccurate personal data
- Right to Erasure — Request deletion of your personal data ("right to be forgotten")
- Right to Restrict Processing — Request limitation of how we use your data
- Right to Data Portability — Request your data in a structured, machine-readable format
- Right to Object — Object to processing based on legitimate interests
- Right to Withdraw Consent — Withdraw consent at any time where processing is based on consent
To exercise any of these rights, contact us at support@asiahorse.com.cn. We will respond within 30 days.

SECTION 8 — COOKIES
We use cookies and similar tracking technologies to operate our store and improve your experience. These include:
- Essential cookies — required for the store to function (session management, cart, checkout)
- Analytics cookies — help us understand how visitors use our store (e.g., Shopify internal analytics)
- Marketing cookies — used to deliver relevant ads (if applicable, with your consent)
You can manage your cookie preferences through your browser settings.

SECTION 9 — AGE OF CONSENT
By using this site, you confirm that you are of the legal age of majority in your country or region of residence. If you are under the legal age of majority, you may only use this site with the consent of a parent or guardian.

SECTION 10 — SECURITY
We take reasonable precautions and follow industry best practices to protect your personal information. When you provide sensitive data (such as payment information), it is encrypted using SSL and stored with AES-256 encryption. While no method of electronic transmission over the Internet is 100% secure, we comply with PCI-DSS requirements and implement additional accepted security standards.

SECTION 11 — CHANGES TO THIS POLICY
We reserve the right to update or modify this Privacy Policy at any time. Changes take effect immediately upon posting on this page. If we make material changes, we will notify you by updating the "Last updated" date at the top of this page.
If our store is acquired or merged with another company, your information may be transferred to the new owners so we can continue to serve you.

QUESTIONS & CONTACT
If you would like to access, correct, amend, or delete any personal information we hold about you, or if you have any questions about this Privacy Policy, please contact us at:
support@asiahorse.com.cn